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Paul has been in financial services since 1989. During his 34 years of service, he has shadowed many clients as they navigated through life’s most difficult obstacles and heartaches. His experiences elevated Paul to one of the country’s most respected experts in financial planning and specialized insurance solutions. Paul founded KeyArx in 2007 to provide a one-stop shop for the financial needs of healthcare professionals. KeyArx offers commissionless, provider-direct insurance products for physicians and their affiliates. This novel structure provides enhanced coverages at considerable savings. 

 

As a proud member of the baby boomer generation, Paul recently launched a customized retirement planning service centered around “pension-like,” often tax-free, income solutions for professionals wanting to maintain their current lifestyle throughout retirement without the fear of running out of money. This retirement planning initiative focuses on tax mitigation, reducing risk to principal, and backstopping likely cuts in Social Security’s retirement benefits. 

Paul Cella

Founder & CEO

Paul is the host of KeyArx’s Podcast, and beginning in 2024, he will be hosting live seminars throughout the United States. KeyArx will also launch a YouTube channel in 2024 that will chronicle Paul’s commitment and efforts to deliver on KeyArx’s mission…“to protect clients from threats to their well-being, wealth, and wanted lifestyle.”

Team Members

Steve Cella

Steve Cella

President / Director of Business Development

As an entrepreneur, operator, financier and consultant, Steve has a vast knowledge in successfully growing businesses in order to reach their full potential.

Susanne Ustaris-Lush

Susanne Ustaris-Lush

Director of Insurance Operations

Susanne is responsible for all aspects of the underwriting process for Life, Disability (Individual and Group) and Long-Term Care Insurance.

Dave Mosher

Dave Mosher

Health Consultant

Dave Mosher has over 25 years of employee benefits experience helping brokers and employers of all sizes. He has been able to bring one of the most comprehensive healthcare cost-containment solutions to the marketplace.

Dan Thompson

Dan Thompson

Benefits Strategy Consultant

Dan is a certified ACA expert and preferred healthcare consultant for multiple industries due to his innovative problem solving.

Cody Lowry

Cody Lowry

Chief Marketing Officer

Cody has set up a meeting with the President of the United States in one week; been asked to carry the Olympic torch; got the pope to sign a baseball; been presented with a Super Bowl ring from one of the NFL’s Hall of Fame coaches; and schmoozed his way on to Augusta National.

Danielle M. Carlson-Murphy

Danielle M. Carlson-Murphy

Co-Founder / EVP Live.2.100, Inc.

Danielle and Brett Saso have been business partners for 35 years. Danielle is responsible for all matters that involve the company’s well-being.

Dan Goodmanson

Dan Goodmanson

Strategic Partnerships

Dan has over 10 years of experience in the Financial Services Industry providing advanced planning strategies to "Main Street".

Joel Scadrelli

Joel Scadrelli

Director of KeyArx 360

Joel Scardelli is a 16-year veteran in the healthcare and insurance space, developing unique services to allow employers to manage their employee benefits expenses, and stop budgeting for them.

Brett T. Saso, Sr.

Brett T. Saso, Sr.

CEO Live.2.100, Inc d.b.a. Retirement Architecture

Brett founded Retirement Architecture to help people be prepared for their worst case scenario to minimize loss and maximize prosperity.

Gina Cammarano

Gina Cammarano

Client Review & Case Manager

Gina is responsible for all aspects of the client contract reviews for group programs, individual life and portfolio reporting.

Dustin Beekman

Dustin Beekman

Director of Executive Benefits

Dustin is the Director of Executive Benefits and he brings to the KeyArx team a vast experience that spans a 20-year insurance career.

Anthony Iorlano

Anthony Iorlano

Retirement Architecture

Anthony is the Client Support Specialist for Retirement Architecture & Deserve Magazine.

Larry Dykes

Larry Dykes

Qualified Plan Specialist

Larry has over 42 years of experience in the financial services field with a specialty focus in the Healthcare Industry.

Todd Neville

Todd Neville

Client Relations Manager

Through his marketing experience, Todd has developed a passion for working with clients to create an optimized customer experience.

Anthony Libecci

Anthony Libecci

Director of Ancillary Benefits

Anthony Libecci has a passion for assisting clients in and through the mountain ranges of Employee Benefits.

David Hambright

David Hambright

Director of Property and Casualty

David first began his healthcare industry focused career in 1983 working for a direct sale medical malpractice carrier in Miami, FL that insured 5,000+ physicians just in Florida.

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